The first people to wear sunglasses looked ridiculous.
The first humans to step into a car were told they’d die if they moved faster than a horse.
And the first astronauts weren’t dressed for style— they were dressed for survival.
Technology always gets there before we do. The only question is whether you’re ready when it arrives.
If you were designing for deep space travel, you wouldn’t start with polyester, WOULD YOU?
If you were engineering for the first cities on Mars, you wouldn’t look at what people wore in the 1800s, WOULD YOU?
And if you were building modest wear for the next century, you wouldn’t base it on anything that exists today... WOULD YOU?
YEAH, WE WOULDN'T EITHER.
The same way aerospace engineers don’t design for today’s weather— they design for the unknown—we’re building for a world that hasn’t happened yet. Where textiles don’t just exist, they react, adapt, and evolve.
You don’t know what’s coming. Because it’s never existed before. wELCOME TO THE SHIFT.

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